POCKET STARTUP Play free

POCKET
STARTUP

Founder Sim

A startup simulator you play in your browser. You start with an idea, a laptop and a few months of savings. Can you get to an IPO before the money runs out?

Play free

No download, no sign-up. Works on your phone and your laptop.

Pocket Startup on a laptop: the office with four engineers at their desks, cash and monthly revenue at the top, the roadmap on the right Pocket Startup on a phone: the office, stats at the top and the founder's tasks at the bottom

From a bedroom to the stock market

Every run is a new company. Here is how one usually goes.

  1. Pitch your idea

    Type a real idea or tap Surprise me. An AI rates it and sets up your market: how many people might buy, how quickly they leave, how hard the big deals are.

  2. Build the first version

    Your founder does one task at a time and you pick the next one: build, research, find leads, sell, answer support, fix bugs, take a consulting gig for cash, or rest.

  3. Find people who pay

    Small teams, mid-size companies and enterprises want different things. Ship what each group asks for and fewer of them leave.

  4. Hire and raise money

    Bring on a team, then raise a round when the runway gets short. Each round buys time and costs you part of the company.

  5. Ring the bell, or don't

    Reach $1M in monthly revenue and you can go public. Or sell, get fired by your own board, or run out of cash on a Tuesday.

A startup game that shows its math

Most tycoon games hide the numbers. This one tells you why things happen, so a bad month is something you can fix next time.

Every number has a Why?

Tap it next to churn, deal odds or prices and see what each one is made of.

Time keeps moving

Decisions wait in your inbox with a deadline. Miss it and the default choice is made for you.

Your founder gets tired

Long days raise stress. Sleep helps a little, rest helps a lot. Push too hard and you lose two days to burnout.

A real late game

Past $100k a month you pick three legacy goals. Later come the bosses: a big-tech rival, a market that stops growing and an activist board.

The first screen of Pocket Startup on a phone: type your startup idea or tap Surprise me

Questions

Is Pocket Startup free?

Yes. It runs in your browser and costs nothing to play.

Do I need to download anything or make an account?

No. Open the page and play. Your company is saved in your browser on this device, so clearing your browser data deletes it.

Does it work on my phone?

Yes. It was made for phones first. On a laptop or desktop you get a wider layout with the office in the middle.

Can I use my real startup idea?

Yes. An AI reads your idea to rate it and set up your market, so the text you type is sent to it for that.

What if the AI is busy?

The game has its own idea rater and events, so it keeps working without the AI.

How long does a game last?

Until you go public, sell the company, get fired by your board, or run out of money. You can speed time up to 5x.

Your office is ready

It is a bedroom for now.

Start your company